(2005)
My role: Art Director, Designer, Strategist
D•Zine was intended to serve as the hub for HP’s new digital entertainment products. Entertainment concept formed the core of the strategy, but with multiple delivery methods: email, web, interactive, and viral elements.
At its heart, D•Zine was intended to be about empowerment—the degree to which technology put the consumer closer to the artist. The name “D•Zine” was a placeholder I kept drawing on whiteboards, but we liked it so well it stuck. The blue rings and blue-on-black aesthetic helps tie all the pieces together, but still integrated seamlessly into the existing HP brand.
And what were those pieces? At its heart, D•Zine was a personalized digital entertainment hub, with original content created by HP, and multiple content-delivery streams like e-mail, RSS, and Podcasts. Good stuff.
D•Zine never saw daylight in all its glory, but elements of the strategy worked their tentacula into digital entertainment content throughout HP.
